2nd Week Of UK PS3 Launch A Near Disaster - FastSilicon.com

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2nd Week Of UK PS3 Launch A Near Disaster

Things are not all rosy in the Land Of Fish & Chips, thanks in part to that big manufacturer from the Land Of The Rising Sun, Sony. Last week we saw record sales numbers reported by Chart Track in the UK launch of the PS3 with Sony pushing an estimated 165,000 PS3's out the door second only to it's initial record launch of the PSP in the UK.

Apparently though this was perhaps just a "release valve" on pent up demand, as Chart Track now reports an astonishing 82% decline in PS3 sales during week two.

If you ask us, Sony's European market pricing is outrageous. Priced at a massive 425 English Pounds (that's a staggering $834 in U.S. Dollars) I just cant see "average Joe Consumer" buying into the PS3 in the UK with this pricing. We guess people in Great Britain are just not jumping for joy and saying "I love getting screwed because I live in the UK" and thus arent giving the PS3 a second look. Seems pretty obvious to us.

Sony in recent history has seemed to be an industry giant in danger of falling on it's face. Will Sony do something about pricing equity, and talk to a podiatrist about it's "two left feet?". Only time will tell, but some of these "stumbles" are horrifyingly obvious to anyone who has a clue about the consumer market and the retail channel.

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