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Comcast Gets Into Streaming Video With Fancast PDF Print E-mail

fancast_logo.gifOne of the more low key annoucements at CES yesterday involved Comcasts official rollout of Fancast.com . Partnering with Amazon's IMDB and the likes of CBS, Viacom, MGM, Sony Pictures Television, USA, Bravo, BBC, SciFi, and Hulu, Fancast aims to be "the" place to go for streaming video. Through it's licensing arrangements with major studios it has at it's fingertips over 100,000 video properties. Currently there is only a fraction of this available directly from the site in live streams, but expect the streamable content to grow quite a bit going forward.

Signifying Comcasts boldest step yet into online content, it also shows how important online advertising is becoming to traditional market players bottom lines. Comcast will capitalize this new portal through an advertising based model as well as through tie-ins with Fandago , the online movie ticket portal it purchased last year.


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