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With Goodmail, a company can pay a quarter of a penny per message to bypass those filters and reach inboxes directly. Recipients see a blue seal verifying that the message is legitimate; senders get confirmations and can resend messages lost in transit. Non-profit groups can participate, too, at about a tenth of the commercial rates. At least half of the fees go to the service provider, Goodmail Chief Executive Richard Gingras said. For now, Goodmail will approve only companies and organizations in existence for at least a year, to thwart fly-by-night operations. Those that have prompted too many spam complaints will be disqualified.
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