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| DailyTech Goes Out On a Limb. Exposing Online Payola |
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A three-month study of the online technology publication industry uncovers pay-to-review tactics, viral marketing and a few beacons of light During the 1960s a new term was born into the music industry: Payola. A combination of the words "pay" and "Victrola," payola represented an increasingly large problem in the music industry: record companies paid radio stations to play and promote new records.
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