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DailyTech Goes Out On a Limb. Exposing Online Payola PDF Print E-mail

payola_staff2DailyTech editors Kristopher Kubicki and Gabriel Ikram today published the results of a very suprising 3 month long survey they conducted studying the practice of online "payola." Though there are government regulations and laws regulating this sort of distasteful behavior in traditional media, no such legal remedies exist for solely online publications. This is one of the "dirty little secrets" of this industry that has existed since it's birth, and one we've had to cope with ourselves. DailyTech Reports...

A three-month study of the online technology publication industry uncovers pay-to-review tactics, viral marketing and a few beacons of light

During the 1960s a new term was born into the music industry: Payola. A combination of the words "pay" and "Victrola," payola represented an increasingly large problem in the music industry: record companies paid radio stations to play and promote new records.



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