Directory  News Latest News |
| Retailers Grow A Brain. Say DRM Hurts Sales |
|
|
|
 The lack of common sense, as well as a basic understanding of economic theory has plagued the debate over anti piracy measures for as long as we can remember. Though it is quite clear here in the United States that the content delivery business is still rife with idiocies, it's a blessing to see a considerable turnaround in attitude by Great Britain's Entertainment Retailers Association. The ERA is a UK trade organization formed specifically to act as a forum for the retail and wholesale sectors of the music, video, DVD and Multimedia products industry. In an interview with the Financial Times (registration required) Kim Bayley, director general of the ERA said when asked about Digital Rights Management technologies that they are "...stifling growth and working against the consumer interest." Holy cow! An industry lobbyist, and she's smart! When asked about the state of DRM laden legal downloads in the UK, she added, "Sadly, that amounts to an average of less than one 79p per download per head of population per year." Her warnings come as retailers of digital and non-digital content eye the Christmas selling season nervously. With album sales down 12 million units year on year, and new figures showing the average Briton has bought less than 3 digital audio tracks in the last three years. It is no wonder that there's a sense of urgency behind her open request to the music industry to drop piracy protections. They clearly do not work and serve only to punish legitimate consumers. Next time I'm in Great Britain Kim, you've got dinner on me! Add this page to your favorite Social Bookmarking websites           
Powered by !JoomlaComment 3.12 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved. |
||||||