When you think Sony, you tend to think "hip", "hi-tech", "entertainment". At least that's what Sony would want you to think. Well, obviously someone at Sony's marketing department had a severe psychotic episode and forgot to take his or her meds.

In the official Playstation Magazine, they had a feature on the release of Gods Of War II for the PS2, and featured images of the launch event in Greece. Images that show a slaughtered goat dripping blood from it's partially attached head and neck. People attending the event were invited to eat offal out of the animal's carcass. Now Gods Of War II is an obviously violent title, but who in their right mind would push a console game with a slaughtered goat? Probably a now-ex employee of Sony. The Daily Mail reports...

Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach.

Sickening images of the party have appeared in the company’s official PlayStation magazine – but after being contacted by The Mail on Sunday, Sony issued an apology for the gruesome stunt and promised to recall the entire print run.

Critics condemned the entertainment giant, which produces scores of Hollywood blockbusters each year, for its "blood lust" and said the grotesque "sacrifice" highlighted increasing concerns over the content of video games and the lengths to which the industry will go to exploit youngsters.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.