We recently reviewed the Kodak Easyshare 5300 ourselves, and were duly impressed with the overall package and Kodak's intentions to shift the paradigm in the printer industry business model. HP began reacting to the imminent release of Kodak's printer in the fall of last year with new pricing/bundling deals on ink and paper...but only for certain high margin printers. HP just the other day released yet another press release further committing to lowering overall supply costs. Ain't competition grand? The Wall Street Journal took this printer around the block too, and they felt about as we did. The WSJ Reports...

Kodak's main weapon in this new war is cheaper ink. Traditionally, H-P and other makers have sold the printers for relatively little, then made most or all of their money on the ink cartridges.So, Kodak decided to reverse that business model. Its three new printers start at $149.99, not sub-$100 bargain prices. But its black ink cartridges cost just $9.99, and the color ones -- which combine five color inks -- just $14.99. And these are standard-capacity cartridges, not small or starter versions. Comparable H-P cartridges vary in price, but can easily cost double that, or more.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.