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Nvidia's Meltdown? PDF Print E-mail
Saturday, 02 August 2008

Where Things Go From Here

Well, things are definitely not looking rosy for the "green team" at this stage. With nearly a quarter of a billion dollars of loss looming from the G8x debacle (a number most expect to grow significantly), poor high end chipset adoption rates, little to no chance at penetrating Intel's chipset dominance, and margin issues forcing graphics board vendors to consider alternatives with ATI and Intel, rosy is definitely not the first adjective that comes to mind.

nvidialogo.jpgEvery major vendor in this space has had its fair share of "missteps" if we are to be fair about this. Intel certainly stumbled far too long with Netburst towards the end of its lifecycle. AMD is misstepping as we speak with the K10 and its 2.8GHz "clock wall" and lack of clock-for-clock performance parity with Intel Core architecture. Now that ATI is a part of AMD though, we can at least say AMD has things "half right" with the R7xx series of GPU's. ATI itself has certainly had its fair share of mistakes the last few generations having sat nipping at nVidia's heels on the high end for quite some time.

The concern here is heightened however, as nVidia is probably in its weakest position in some time in the areas of financial solvency and product diversity. It seems inevitable that nVidia is going to have to shrink the scope of its business in extremely short order, and we expect the news from nVidia to get worse before it gets better.


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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.



 
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